Judith Berck Communications, Inc. Detailed Background

Judith Berck Communications, Inc.

Background

Samples

Marketing communications, website content development
and technical publications experience

Microsoft Corporation (Direct Vendor) 1999 - present: Write case studies, product reviewer guides, press releases, press backgrounders and articles for PressPass website, fact sheets, and web content for a variety of audiences with varying levels of technical background. Did long-term work for Windows 2000 Customer Reference Program, which involved writing over two dozen case studies for high-profile project on a fast turnaround basis.

Intel Corporation (Direct Vendor) 1999- present: Write marketing and technical white papers, case studies, articles, solution briefs, collaterals, web copy, data sheets for business, consumer, developer and IT audiences in hardware, software, networking, internet and telecommunications fields.

Intel Corporation (Employee and Contractor) 1998-99: Editor and Website Manager for the Mobile Data Initiative within the Mobile and Handheld Products Group. Responsible for all content for two marketing websites about wireless data computing: one for North American audiences, one for European and Asian audiences. Total impression rate of +20,000 a week. Created online journal about wireless data computing with original interviews, articles and papers for each regional website audience. Interviewed communications executives in US, Europe and Asia. Negotiated with market analysts for report excerpts from leading market research companies. Edited case studies. Hired freelancers for additional articles and graphics; solicited and edited additional content; resolved copyright issues. Also created additional website content to support exhibition demonstration. Marketed the websites via link campaigns and collateral tie-ins. Analyzed log files. Certified Web Author for Intel's external Corporate Presence Server. Legal, trademark and branding training.

1996-97: Senior technical documentation for Internet caching and compression software and video conferencing hardware and software. Senior technical publications member of three software development teams. Produced all end-user documentation, including manuals, installation guides, product and browser configuration instructions, troubleshooting, release notes and web-based Help files, under tight deadlines. Met very aggressive localization schedules. Participated in all engineering and marketing team aspects, including daily engineering and marketing meetings, user interface design, product usability evaluation.

Nike, Inc. (Direct vendor and contract) 1995-96. Web Site Designer/ Project Manager: Designed intranet site for Advanced Technology Exploration Lab (Footwear Development) for presentation to Nike's internal "web council". Designed robust site with custom business applications, including a vendor database. Marketing communications: Wrote website overview and several top-level pages for Nike's external internet site (www.nike.com). Technical Publications: Editor of Handbook of Standards, Configurations and Operations. Documented the technical procedures of Banyan LAN support team; assembled written and graphic material for distribution to NIKE's global site teams.

Other clients: I have written either directly or via an agency for: Mentor Graphics, Kryptiq, Planar, InFocus, A-Dek, Pixelworks, Iovation and many other companies.

Intellectual property and legal writing experience

PSC (Direct vendor) 2003 – present. Write and edit patent disclosures for publication for data capture technology firm.

Intel Corporporation (Direct vendor) 2000 - 2001. Wrote and edited patent disclosures for publication. Worked with software and hardware patent applications written by engineers, often whose first language was not English. Clarified text and ideas and converted prose to standard written English.

Blakely Sokoloff Taylor & Zafman (Contract) 1999 - 2000. Wrote and edited patent disclosures for publication. Worked with software and hardware patent applications written by engineers, often whose first language was not English. Clarified text and ideas and converted prose to standard written English.

Newspaper, book and other writing experience

The New York Times 1992-current.